I know it sounds confusing, but give it a chance! First sighted at:
Since people don’t think very hard about the choices they make, it is a lot easier to trick them into doing what you want than to try to educate them or incentivize them to change their behavior. There are many ways to trick people, but one of the easiest is simply by giving thought to the way choices are arrayed to them, or what they call “choice architecture.”
Not the first time I’ve heard of the concept,though, I believe my father’s used it more than once to get us to do what he wants at home :).
PS: Working on something all of my own, unlike pretty much everything else I’ve written, but too scared to publish- will get the nerve soon, watch this space.