A Hasty Theory of Social Networking

Facebook succeeds so well at capturing our attention because it elevates the mere living of our lives into a performance, and there are surprisingly few who do not revel in it. We don’t fear the panopticon, we embrace it! Of course, it works precisely because it doesn’t see all. But we are happy to disgorge vast quantities of ourselves in order to craft an identity we consider even a marginal improvement on what we feel we truly are.